One of the biggest concerns for new business owners or operators is attracting more customers without it costing them a small fortune. E-mail marketing is a cheap and efficient way to do this. If the tremendous opportunity this presents is something you are unaware of, keep reading. This article is meant to get you started.
Email only those you know. Your emails will appear to be spam to those who are unfamiliar with your company. They will wonder if they know you and whether or not they care about what you’re offering. If they decide not to bother unraveling this mystery, your email goes in the trash and your marketing efforts will have been a waste.
If you plan to tackle marketing with email, you need to know you have to have the permission from all those you wish to include on your email list. If you don’t, clients may leave or complain about your spamming.
Ensure you have the permission from the customer if you are going to send them any emails. If you fire off unsolicited emails, the recipients are not likely to take you seriously. Some customers may even be annoyed to the point of deciding not to deal with your company anymore.
Make sure that people actually want to receive emails from you by using a double opt-in strategy. This may seem like a lot, but it guarantees that the person is interested in receiving emails, so it eliminates the chances that you or your email service provider gets into any trouble.
Do not send any more than a single email message a week. Most of your customers probably receive multiple emails each day, and are too busy to constantly open message after message. Once you start sending more than one email per week, you may find that people don’t bother opening them, or even delete them. This is a waste of all your hard work.
A major holiday is usually not the time for an important marketing campaign. Many people don’t access their emails on those days, and you risk them being overlooked among the others that arrived during that same time. Of course, as always there are exceptions to this rule. For example, emails advertising a holiday sale or a Black Friday campaign will attract attention at almost any time.
The more choices you allow the customers to make, the better your marketing using email will work. This can include how much mail they will receive, how frequently your newsletter will be sent, and how much of their personal information they want you to have. When your customers feel that they are somewhat in control of the process, they will be much more satisfied.
Only use an opt-in list when sending marketing via email to your customers. Without permission, you run the risk of losing potential customers and being labeled a spammer. This could lead to you getting blacklisted by some of the ISPs; this could turn in to a major headache for your e-mail marketing campaign, and in turn, your business.
Always have a link for people to easily unsubscribe or opt out of your email list. Don’t fail to provide an unsubscribe link and don’t bury it so deep in the text that it cannot be found. Your goal is for customers to choose to keep receiving your newsletter because they enjoy reading it.
Be considerate of your consumers and always ask for their permission before adding them to your company’s email list. Otherwise, people may consider you a spammer and delete your emails or unsubscribe from your list. If your ISP gets enough complaints about you, they may drop you for spam policy violations.
Try mixing up your format to be more personal. If your emails are typically HTML, try sending some out in plain text here and there. If you use well-written text, this type of a message can have an intimate feel, which will often make your customers view you in a more personal and trusting way.
Put your e-mail marketing messages through tests on several platforms to see how they look. As soon as you have the perfect email creative, send it to various email clients and operating systems. Send it, as well, to web-based email clients, and open up these emails using all of the major browsers. A message’s appearance can vary widely depending on if you are using Hotmail, Gmail, or even the type of device being used.
Your company’s email subscription form should explain the types of emails and information your subscribers will receive from you. They should know what kind of emails they can expect to receive, along with when they should expect to receive them. This will help newer subscribers be aware of your frequency and content.
As you can see, any business can utilize email promoting techniques to get more customers for a fraction of the cost of most marketing campaigns. Considering the minimal cost that is involved, there really is not a solid reason for avoiding an marketing with email campaign. Use these tips to develop a marketing strategy that sees results quickly.