Do not assume that all forms of email marketing are spam. It is your responsibility to make campaigns that are easy and fun to use for your customer. Keep reading to find some great techniques you can implement today.
You should not send out emails unless you have the authorization to do so from your customers. If you don’t, clients may leave or complain about your spamming.
Design your email around a single specific message. Don’t overwhelm your reader with a ton of text! Create one simple message that is short and direct to the point. Customers will be more likely to read, visit your site and buy, if they don’t have to sift through a lot of extra information.
Make sure you include limited promotions and special offers in your newsletters; this will keep your customers interested and always on the lookout for future emails. This email strategy has the dual benefit of rewarding your customers for their subscription to your newsletter and inspiring them to recommend that their friends and family do the same. As a matter of fact, utilizing referral programs can be a terrific way to increase your customer base.
Try using A/B testing on your subject lines. Choose an email and use two different subject lines to see what works better. Doing so will help you determine which type of subject line helps get your emails opened, and which kind will get them deleted.
Make your emails content rich. Put some helpful information in emails and don’t just put in information related to sales. Information that is useful to readers and can’t be found on your site is particularly appreciated. Also include offers which are exclusive for your products or services. Send out greetings on holidays, not just when you want sales from them!
One marketing email per week should be sufficient to maintain communication with your customers. Remember that your subscribers are busy, and that they probably receive a lot of email each day. If you send out too many emails, they might not read them anymore and that’s not good if you spent a lot of time working on the messages.
E-mail marketing can be made more effective by giving your customers options. Allow readers to select the number of emails they get, how often they will get them, and the amount of information about themselves they wish to give. They will be increasingly comfortable when you give them more control over the entire process.
Have your customers opt-in before you send them bulk email. Disregarding this can not only cost you your current customers, but also any future customers who correspond with this one. Some ISPs may even blacklist your emails, ensuring that your marketing campaigns fail and your profits diminish.
Remember that more and more people are now using a smartphone or another type of mobile device to view emails. These gadgets have lower resolutions than modern computer monitors, so you won’t have as much space to use. Make sure that you understand how these screens look, and how they show your email.
Remember to keep your audience in mind as you take what you’ve learned here and turn it into an effective campaign. What are they interested in? What do you think they’d like to read? How can giving them what they want turn into sales for you? Using the answers gleaned from this article to create your own effective campaign.