It’s likely that your siblings and cousins are on Facebook. Maybe your mother and grandmother are too. You need to determine if your customer base uses Facebook. If the answer is yes, then you may benefit from marketing on Facebook, so keep reading to learn the right way to do a campaign.
Coming up with a giveaway is a wonderful idea to help your Facebook marketing campaign. Give away a desirable product to get people excited. Post the names of winners on your page and watch as your number of followers grows with each giveaway.
Be sure that anything that you post online has a link to your Facebook page on it. If your site includes a blog, have it automatically summarized and linked on your Facebook. Also, use your Twitter page to link up to Facebook.
When using Facebook, think of it as a strong platform for sharing quality content. It isn’t just informal chit-chat, it can be a large content format. Don’t neglect this powerful marketing tool. Create good blog posts, and promote them across the web so you drive traffic to your Facebook site. You will discover that Facebook has the ability to draw lots of traffic.
Custom audiences allows you to personalize the emails that you send. Your goal is to convert leads into sales, which improves your return on investment for your advertising campaigns.
Choose updates carefully. If your updates don’t contain any valuable information, your subscribers will lose interest. Your content should entertain, educate or offer some help. Facebook Insights is something you can use to learn what kind of updates do the best with people so you can try to make more content like that.
Do not assume that Facebook is your best option for social media marketing. It is a widely used platform, but depending on your target audience, another social media network may be a better choice. Before you launch your campaign, research your target audience and find out what their preferred social networks are.
Don’t share updates that have no direct relation to your own content. You might be tempted to talk about current events or share a more personal update, but keep in mind that these topics might not interest all your subscribers. Personal news and interests should be kept for a separate personal Facebook page.
Speak with your fans so they can be involved with the decisions you need to make as a business. People like to feel that their opinions are important and valued. Empowering them to make decisions is a great way to involve your community. For example, if you blog, you can ask them what kind of posts would interest them.
It is essential that you work on keeping followers updated via Facebook. You don’t want to overdo this. You should limit your posts to once a day or so. Don’t post every hour. Your posts should contain valuable information that is targeted to your customer base.
When you create your Facebook page, have a goal in mind. You also do not need to restrict yourself to a single one. Do you utilize it as a means to speak to customers. Or do you want them to be communicating to you? You need to focus on what your goal is, be it encouraging loyalty or bringing in new customers.
Do your best to get your customers to interact on your page. Let conversations run wild, but ensure they’re well moderated for spam or offensive content. Deleting it or telling everyone to remain on topic can cause people to become offended. You should only intervene and stop the conversation if it becomes ugly.
Use a competition or contest occasionally to get a minimum number of likes onto your page. You can offer to give people a discount or a free sample of something if you achieve a certain number of likes. This should boost your numbers and subscribers. It should catch the attention of people who haven’t checked your page before as well. They see the Likes on their friend’s pages and their interest is peaked.
Make sure your Facebook’s page design is similar to your website’s. If your website is grass green, make your Facebook page the same color. You will help people feel like they know your brand and products. Making it different can confuse loyal customers.
Make sure you update your profile often. If things change, make sure you update your profile accordingly. That can be helpful to your customers, who want to know about your offerings. Keeping up with the changes as needed will ensure your targeted customer base can stay in contact with you and also see what’s happening.
You probably use Facebook and have a pretty good idea about what a customer wants. Pair this knowledge with the advice from this article to create a great campaign. The more time and effort that goes into your marketing, the greater increase in profit you will see.